ABOUTAbout FAMIMA

A Convenience Store
Worth Going Out of
Your Way to Visit

We want to bring more color to people’s everyday lives.

With that belief in mind, FamilyMart is

launching FAMIMA, a bold new venture.

The convenience store: an everyday fixture that supports life in every neighborhood.

Creativity: a special power that sets hearts racing.

By bringing the two together,

through products and spaces only FAMIMA can create,

we’re creating exciting new shopping experiences for our customers.

A place worth going out of your way to visit.

Somewhere there’s always something fun to discover.

Welcome to the “Next Convenience Store,” unlike any before it.

Our new challenge begins now with FAMIMA.

We want to bring more color

to people’s everyday lives.

With that belief in mind, FamilyMart is

launching FAMIMA, a bold new venture.

The convenience store: an everyday fixture

that supports life in every neighborhood.

Creativity: a special power that sets hearts racing.

By bringing the two together,

through products and spaces

only FAMIMA can create,

we’re creating exciting

new shopping experiences for our customers.

A place worth going out of your way to visit.

Somewhere there’s always

something fun to discover.

Welcome to the “Next Convenience Store,”

unlike any before it.

Our new challenge begins now with FAMIMA.

CONCEPT MOVIE

CREATIVE DIRECTOR

NIGO®

The brand he founded in Harajuku in 1993 became a global phenomenon and helped lay the groundwork for street fashion as we know it today. In 2010, he launched HUMAN MADE, and he has also worked as a creative director for various companies. In September 2021, he was named artistic director of the Paris fashion brand KENZO, and he has presented three collections with LOUIS VUITTON, in 2020, 2021, and 2025.

FAMIMA OFFICIAL
CHARACTER

CHARACTER MOVIE